SEO & Adwords

 

Adwords, keywords and metadata need to be constantly refined to ensure the people who need to know about your product can find you.

Selling seasonal products such as HVAC (Heating Ventilation and Cooling) and accounting software has required targeted promotional campaigns and ways of analysing the results. Having a website only satisfies part of the "pull marketing" equation.

Many companies outsource their google adwords campaigns and seldom know if, or understand how to optimise their own metadata keywords on their website

A good salesperson should know their product and their customers. In this sense I have always managed company Google Adwords campaigns in-house.