Its important email campaigns carry a targeted, relevant message and not used simply for the ease of contacting multiple people at once.
Using database filters, I have created email campaings shown on the left.
The first targeted civil contractors in canberra with an article on risk management. A large, 25 year old company in the ACT, Hewatt Pty Ltd went in to administration, after rain delays on a large project saw them lose $90k per day.
The second example is how i approached previous customers with an add-on to the product they had already purchased; Coloured face plate kits for their wall mounted thermostats.
Too often though the message doesn’t make it past the spam filter or delete button! Used incorrectly, email campaigns can annoy your leads and harm your reputation.